Television Advertising

  • It’s a common misconception that TV advertising is only for the big guns. In fact TV advertising is an affordable option and more suited to smaller businesses than you think! There are literally hundreds of SME’s that started out with only a relatively small 10k budget for tv advertising, that have now grown considerably over time to now be spending two, three, even four times that amount every month. These businesses are no different to you except TV has given them the perception of size and market credibility whilst more importantly exposing their brand to 1,000’s of potential customers with every ad.
    What can TV Advertising do for your company?
    TV is a powerful advertising medium as it combines two main senses - sight and sound, to create an emotive response. A good ad will deliver a clear message that will engage those senses, when you add a great product or service to the mix you have a winning combination and a very effective sales tool.
    TV advertising also allows you to reach a targeted audience of viewers to maximize your leads and branding. We say targeted because a good ad agency makes sure your ad is seen by the most number of potential customers at any one time. Getting our customers the best available spots for their budget is what we do best.
    Benefits of Television Advertising

    Large AudienceAdvertising on television offers the chance to reach mass audiences because watching TV is the nation’s most common leisure activity, and also it serves the purpose to communicate real time with any age, language, state, city and nation.

    Targeted AudienceBusinesses are better able to reach targeted audiences by purchasing ad spots during shows their intended demographic is likely to be watching. Toy manufacturers may want to advertise during Saturday morning cartoons, for example, while a local bar and grill may want to advertise during sportscasts. Business owners can choose to advertise with independent or local TV stations to further narrow the demographic focus. This contrasts with newspapers, where advertisements reach a general audience rather than a targeted one. Because TV viewers frequently listen to several stations by flipping through TV remote, advertisers might need to advertise on many channels to reach target audiences.

    SophisticationTV has the advantage of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a powerful tool, especially when enhanced with advertising creativity. Interesting camera angles, realism and the combination of pictures and words is instantly exciting, particularly when compared with the more sedate appearance of newspaper advertising.
    Television advertising has the ability to show a product, demonstrate its use and the benefits of ownership or consumption. Well-executed TV advertising can persuade families to make instant decisions about purchasing products.

 

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