Digital advertising or online advertising is claiming most of the share of an advertising budget because of its widest reach among audience and highest response rate. Comparing with other advertising platforms digital advertising gives a lot better customer involvement without wastage. As other advertising platforms may not differ between the relevant or irrelevant customer base and end up being over expensive & out of budget. Through digital advertising advertiser can target audiences very selectively. By targeting their demography, age or preferences as per their past likes and dislikes.
Online advertising plays an incredible role in promotion of start ups and small scale industry esp. for advertisers who are looking for economical yet powerful communication platform.
Online or digital advertising cover all channels of communication over internet like search engines and social networking sites, various websites or portals and android or iPhone apps.
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Social Media Marketing
Social Media Marketing [SMM] includes all websites which provided human interaction along with entertainment. Objective of these online social platforms are to get maximum active time of their users. To earn their revenue they show ads to their users and get paid by the advertisers. Facebook, Instagram, Twitter, LinkedIn, Pinterest are among leading social networking websites.